Unleash the Power of Personal Branding to Earn More, Lead More and Win More!
In the information age, personal branding is necessary for the success of any company or individual. Failing to manage your personal brand can lead to misinformation about you or your company. An outstanding personal brand allows you to gain competitive advantage, grow your network, expand your leadership presence and increase your influence. In this presentation, Yolanda explains how you can engage and activate your talent in your chosen marketplace while delivering value to your employer.
Owning Your Personal Brand
in the Digital Age
With the continued rise of digital and social media, personal branding presents a wonderful opportunity to ignite potential and boost trust, loyalty, and engagement between an organization and its people. It’s becoming increasingly important for professionals to take personal branding seriously and implement the requirements necessary to present themselves in an approachable, credible and enduring way, both in the digital world and in-person. In this presentation, Yolanda explores social branding and provides the roadmap for building a powerful online presence. If you are not the entrepreneur of your brand someone else is!
Companies are awakening to the importance of promoting women and minorities into leadership roles. There is a realization that diversity and inclusion must align with the needs of the workforce and customers. The unique cultural experiences, perspectives and cognitive strengths of women and minorities offer them an unparalleled opportunity to succeed in leadership by living their authentic brand and having a positive impact on the organization they lead. Personal branding helps women and minorities expand their success by enabling them to uncover their unique strengths and talents. Through this presentation, diverse participants discover that they can unlock their true potential, be energized and empowered by being their authentic selves.
Creating and Maximizing
Your Personal Brand
This session introduces the concept of personal branding. In the information age, personal branding is necessary for the success of any company or individual. Failing to manage your personal brand can lead to misinformation about you or your company. Identifying and using the tools that impact personal branding correctly will ensure that the public sees the reputation and image you want them to see. This workshop provides participants with information and tools to ensure you project a positive personal brand in your chosen marketplace.
After the workshop with Personal Branding Expert, Yolanda Smith, participants will:
Define personal branding and its impact on perception and credibility
Understand your personal and professional influencers and how to create an impact
Learn how to create a personal brand Statement to effectively tell your story
Use social media to build your brand and network
Gain knowledge on how to preserve your personal brand through a crisis
Creating an Explosive
The eruption of digital media offers professionals the opportunity to have their value and expertise in the forefront like never before. If you don’t show up on Google, you don’t exist. Your brand is also your employers’ brand. To heighten your personal brand through digital PR, you must be discoverable, memorable and shareable. It’s amazing that so many people have yet to seize this opportunity and make an impactful impression of their life’s work while delivering value to their company.
In this session with Personal Branding Expert, Yolanda Smith, you’ll:
Get an introduction to personal branding and it’s importants for you and your company’s success.
Learn how to create a personal branding strategy to ensure your expertise stands out.
Understand your influencers and create a personal branding statement.
Receive tips and tricks on how to get the most out of LinkedIn, Facebook, Twitter, and other social platforms.
Learn how to remain relevant and keep your personal brand fresh and on track.
Developing an Influential Team Brand Identity
With companies moving from silos to centralization, perceptions of teams will matter greatly when it comes to influencing cross-functionally and achieving results. Your brand is the consistency between individuals’ perceptions and experiences with the team. The sum of these common impressions represent the brand the team has succeeded in creating. Branding expert, Yolanda Smith, will help you assess and create your brand identity that establishes expectations and enhances trust.
By the end of this session with branding expert Yolanda Smith, teams will:
1. Define the importance of a team brand and its impact on results.
2. Identify the teams external and internal influencers
3. Assess their current brand reputation
4. Complete the brand discovery process – promoting team alignment, effectiveness and engagement
5. Develop a brand identity statement and plan